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10. 3. 2023
Interview | Product Designer, Yugo Hibayashi
An inside look at the designers, watchmakers, and craftspeople who make Grand Seiko tick (or glide).
Grand Seiko Product Designer Yugo Hibary image

Please tell us about your current job and your career.

I joined Seiko Epson Corporation in 2007, and after transferring to Seiko Watch Corporation in 2012, I was in charge of designs for the Seiko brand. Currently, I am in charge of Grand Seiko watch design and design developments for realizing new exterior elements.

Ygo Hibayashi portrait

Could you explain what is most challenging and most enjoyable about your job?

When I design a watch, the important point I think is not only the beauty of the design itself but also the way to reach the design, and the concept needs to be attractive. Therefore, I become so excited when I come up with an idea involving all these things. Although it is hard to go through trial and error attempting different production methods with colleagues from the design and manufacturing departments, I am so happy that I will forget all hardships when customers accept the watches that we put our passion into.

Please tell us about a Grand Seiko that you are fond of.

The SBGC231 was the first Grand Seiko that I designed. The lion emblem has long been a symbol of Grand Seiko, appearing on case backs reflecting the strong ambition to be “the king of watches.” By enhancing this spirit and finding inspiration in the lion’s majesty for the shape, we have created a new Sport Collection design unique to the brand. While various parts of the watch are inspired by the lion, the connection is especially characterized by the claw-like shape of the lugs, which powerfully holds the wrist in a manner appropriate for a sports watch.

Which Grand Seiko do you think you want the most now?

The SBGE285, which I designed as a GMT model in the Evolution 9 Collection. Despite the wide bezel engraved with the 24-hour display, the case designed for a low center of gravity make it a comfortable size to wear. I like the monochromatic impression, thanks to the light-grey textured dial, which was inspired by the morning mists of Shinshu. The size is just right for me, and the color is easy to match with various styles and occasions, including work or leisure. I think this watch will be a good partner that one can wear anywhere.

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